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By Bruce Kaufmann and Jim Hatcher When Professional Products rebranded in 2011 as Human Circuit, we experienced a mixed reception. Curiosity from clients and skepticism from manufacturers. As we made our departure from a traditional reseller and moved toward an innovative system engineering firm, we created disruption in our market. As Human Circuit, we prefer […]
Client advocacy is a well-known term in the healthcare and legal arenas. It is not a term or a practice that is wide-spread in technology and engineering circles. It happens to be a philosophy and practice that Human Circuit considers a key offering to our clients. We, and our clients, are falling victims to products […]
I’ve watched with great interest the industry conversations related to the rebranding of InfoComm to AVIXA. I put aside the light banter of what the name sounds like or what it reminds people of…I tired to focus on the substantive nature of what the rebranding meant to the organization and its constituents. I believe I […]
Someone asked me why none of the broadcast products or tools we have been exploring are pointed at the corporate and enterprise marketplace. Interesting question with an easy answer. It’s because businesses do not completely understand they will be most successful by conforming to the way their employees consume their video content. There is a […]
I can’t take it any longer…I saw another industry advertisement that offered advice on “future proofing” of a specific technology. The inherent nature of the word “future,” does not allow the “proofing” of anything…it’s not here yet. Most people laugh at the nature of fortune tellers, yet we have vendors, consultants, bloggers, and resellers who […]